Photography
Hard light, soft form
Behind the campaign images made in the direct summer light of Yerevan.
The M.26 campaign was photographed in hard daylight. Strong shadows bring the cut of each piece forward and make saturated colours feel even more direct.
A familiar setting
Rather than building a separate world for the clothes, the images remain connected to the streets and open spaces around the studio.
BERQ collections are developed in Yerevan through close collaboration with local makers. Each piece leaves room for movement, layering, and the character that arrives through use.
Discover the collection
